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Are you thinking of starting your own online business but don’t know how to make your new and small business grow? The following online marketing tips and strategies will help you in getting your business started by getting more traffic to your site, by providing information on managing your business, and how to deal with your customers. The following strategies will surely help you to become a professional entrepreneur.
How to set-up and manage your business
1. Set your goals and get started
The first and foremost thing you have to do is to set up goals for your business and stick to it. You should start by accomplishing a single goal and then branch out from there. Aside from that, you should also come up with a system to measure those goals. Also, you should read as much as you can on business and marketing.
2. Update & maintain your website
The most important key to having an online business is to have a website that represents what your company offers. The website should have a clean and modern UI as it ensures that you meet today’s best practices and web standards. The website is what represents your company so it should contain unique content that matches your business goals. The website should remain active and should be updated with content regularly that are worth reading. Remember to make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. That is a huge audience you should not ignore.
3. Personal branding
Branding yourself before your company gives you the opportunity to create a more trustworthy and personal image to promote your brand. As they say, successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. It also gives you more power to meet with others, form more partnerships and give a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.
4. Use a coach or a consultant
If you aren’t an expert in digital marketing, you should get some help from a consultant or a mentor. There are hundreds of Internet marketing coaches and consultants available to you, who may consult you about what you should do to see success. For small business owners, a coach or consultant can be extremely helpful.
5. Start blogging and be able to maintain it
One of the best ways to grow your online audience is to regularly post quality content i.e. blogs, articles that help you to connect with the customers. Your blogs should not be sale pitches. Instead, the blogs should cover newsworthy topics, or provide bits of information and advice and it should have irresistible headlines as it is the most important part of the blog. Blogs that get conversations started will always get more traction and clicks than ones that sound like they’re selling something. Every business has something to gain from blogging regularly; the list of benefits is long.
How to attract traffic to your business
The most obvious way of getting traffic to your site is to advertise. Social media advertising paid search and display advertising is all great ways of attracting customers. Advertising helps you in building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals as each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
2. Get social
Another great way of attracting traffic is through using social media sites to promote your content. And if you want people to find your content you have to be proactive on your social sites. Twitter is ideal for short and snappy links. If you’re a B2C product company, then image heavy social sites i.e. Pinterest and Instagram would be helpful. To get popular on social sites, you must interact with your followers and post creative content. Before posting on a trending topic, do full research as a small mistake can lead to a big problem.
3. Have a strong SEO strategy
Optimizing your content for search engines is still a valuable and worthwhile practice. Search engine marketing and optimization allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with, ultimately bringing in more traffic for your site.
4. Post content to LinkedIn
LinkedIn has become more than just another mean of finding a job, it is now being a world’s largest professional social network a valuable publishing platform in its own rights. By posting regular content on LinkedIn, you could boost the traffic for your site as long as you have a moderate to the large following.
5. Don’t neglect email marketing
Email marketing, despite being a traditional method, can be a powerful tool, and even a moderately successful email blast can result in a significant rise in traffic. Just be sure not to bombard people with emails about every single update in your business as it gets annoying and you might end up losing consumers. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic as well.